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Zippo, Rolls-Royce in the world of lighters
Release time:
2023-07-24 10:45
Zippo, the Rolls-Royce of lighters.
Most of the prices range from a few hundred to several thousand yuan, and there are tens of thousands of individual collections. Among them, zippo's 75th anniversary has sold for a sky-high price of 240000 yuan. Compared with ordinary lighters with a few dollars and a box of matches with two dollars, it is the duke of lighters.
1. There are many selling points and many stories. Zippo officially publicized a story. First, feel the painting style: in 1960, a fisherman caught a big fish weighing 18 pounds in Onida Lake. On the Chinese scale, it was a big fish weighing 16.2 pounds.
While cleaning out the guts, he found a shiny zippo lighter impressively in the fish's stomach. This fish is too in place and comes with barbecue cooking utensils. This zippo is not only disgusting, but it is very new to wipe clean and ignites at a dozen.
In this story, Xiaobian found that foreigners were too ignorant of environmental protection. They threw lighters into the lake and owed them.
Zippo, like the tortoise, has a long life span and is well maintained, and can send the tortoise away from home. Zippo officials have advertised that in addition to flint, cotton core, flame oil and other consumables, other components can be passed on......
Zippo after-sales service is very particular, is a great selling point. Since the first zippo was launched in 1932, all lighters have been provided with life-long maintenance service. And each lighter has its own number. However, it is said that the after-sales service in mainland China is not complete. It is estimated that Huawei will have one set.
2. The quality is good, and the materials used for zippo are really luxurious. The lighter is composed of two parts: the shell and the inner container. The shell is divided into chrome plating, pure copper, silver plating, gold plating, and dumb paint. Gold, silver and copper are common to us. Chrome plating and dumb paint are here to show off.
Chrome plating, chromium plating layer friction coefficient is small, especially the dry friction coefficient, in all metals is the lowest. It is super wear-resistant to express in Chinese, which is also the most important reason why zippo can inherit self-confidence. The sword excavated by archaeologists in the Qin Mausoleum was as clean as new and sharp because it was covered with a layer of metal chromium.
Although the composition of the chrome plating solution is simple, the chrome plating process is quite complicated, which undoubtedly increases the cost of the lighter.
Zippo's dumb paint surface is a whole piece of paint, good maintenance, it is difficult to scratch. This is the decoration of the furniture in the painting method, was actually zippo losers used.
3. High safety factor
Zippo is very well versed in marketing, where the demand for fire is large, zippo will go there. So America's war often has his shadow. In the 20th century, a zippo was almost standard on the battlefield.
On the 12th of 1941, in the South Vietnam battlefield, American soldier Cao Antony had a gun in his left chest and thought he had received a packed lunch. But the bullet hit the zippo lighter, which was placed in the left chest pocket, and the fuselage was dented, but it saved Anthony's life. So zippo swept the world.
Of course, we live in a peaceful age, do not have to work in the bullet shuttle every day. However, zippo's fuel is a stable petroleum extract, the flame is safe and reliable, and there are no pollutants after combustion.
At high temperatures, a sudden explosion will not occur. It has been reported before that ordinary lighters were placed in the car in summer and exploded, resulting in an accident in which the car burned. zippo has fully taken into account this situation and has carried out measures to avoid it.
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